Annette Brodie – How a tech repair shop is making a difference in Sydney

7 March, 2025

Next to Penshurst Station in Sydney, you will find a unique retail shop. Specialising in repairing smartphones, laptops, gaming consoles, and even coffee machines and vintage radios, The Reconnect Project is more than just a repair shop – it’s a registered charity and an accredited social enterprise.

Founder Annette Brodie established The Reconnect Project in 2019. However, due to COVID-19, the shopfront didn’t open until 2021.

“As a small enterprise, we run a repair shopfront where people can get their tech repaired – anything electronic, our technicians can fix. We have ten staff: five technicians, one workshop supervisor, and four others handling different aspects of the shopfront. The repair shopfront is the public-facing side of the organisation,” Annette explains.

Overcoming challenges

Launching and running a small enterprise is never easy, but Annette highlights three major challenges that had to be navigated during these formative years: COVID-19, cash flow, and skillset gaps.

“COVID delayed the shopfront opening by a year, which was tough. Also, as a small social enterprise operating under a charity model, we weren’t eligible for financial loans, so cash flow was a big challenge. I had to find alternative ways to raise funds.”

Another challenge was the need to wear multiple hats. “You might have expertise in one area, but you need to be across everything. Setting up systems before hiring people is critical but can be tough when you’re starting from scratch.”

To navigate these hurdles, Annette leveraged free resources. “SafeWork NSW offered free assessments, which helped us apply for funding for safety equipment. The ATO website was invaluable for understanding superannuation obligations and PAYG. Plus, as a charity, we had access to specialised resources that provided guidance.”

The rewards of running a social enterprise

Annette finds immense satisfaction in providing employment opportunities, particularly for neurodivergent young adults. “Seeing them come to work, hold their heads high, and grow in confidence is incredibly rewarding. It’s often their first job and watching them come out of their shells and become part of the team is fantastic.”

Customer feedback is another highlight. “We’ve repaired laptops that held precious photos and videos customers thought were lost forever. Seeing their joy when they can access those memories again is priceless.”

Beyond customers, the social enterprise aspect is deeply fulfilling. “We hear from organisations we’ve donated tech to, and it’s amazing to know we’re helping people in need. It’s not just about redistributing technology – it’s about training, work experience, and creating opportunities for young people.”

Tips for Women in Business

Annette has some key advice for women looking to start their own businesses:

Ask for help. “Women often get things done without asking for help, but you need to. Whether it’s payroll or business strategy, find trusted people to guide you.”
Build a strong support network. “Having a group where you feel comfortable asking for advice is invaluable.”
Utilise available resources. “There’s a lot to running a business, and you won’t know everything. Tap into online resources and government support to ease the journey.”
Despite the challenges, The Reconnect Project is thriving – proving that with determination, support, and a clear vision, small businesses can make a big impact.

If you are starting a small business and need help navigating available resources and information, the following links may be of assistance:

Annette Brodie is the founder of The Reconnect Project, operating in Penshurst Sydney.